DANVILLE, IN (March 5, 2026) –For the first time ever, visitor spending in Hendricks County exceeded $400 million, according to a recent study.
The new economic impact report by Rockport Analytics, an independent market research and consulting company, showed tourism is thriving at every level, including 9 percent growth in Hendricks County compared to the previous year, which far exceeded the state average of 4.7 percent.
“This growth not only underscores our destination’s appeal but strengthens our local economy, benefiting businesses and enhancing the quality of life for residents,” said Jaime Bohler Smith, Visit Hendricks County’s Executive Director/CEO. “We are thrilled that visitors are discovering authentic experiences that can only be found here.”
Travel generated $404 million in visitor spending, up from $370 million the previous year. That rise added $228 million in new net value to the Hendricks County economy, according to Rockport Analytics, which used 2024 data, the most recent year complete data was available.
Tourism also supported 4,945 local jobs, making it the ninth largest industry in Hendricks County, excluding government. More than 4 percent of local jobs were supported by visitors, with 3,898 people directly employed in a tourism-related profession.
So, what do the numbers mean? Tourism continues to support our communities and their residents by lowering taxes and creating jobs, enhancing Hendricks County’s quality of life and quality of place.
For more information about the Hendricks County economic impact report or to download it, go to www.VisitHendricksCounty.com/Report.
To learn more about Visit Hendricks County as an organization, visit its website at www.VisitHendricksCounty.com, Facebook at www.Facebook.com/VisitHendricksCounty or Instagram at HendricksCounty.
The Hendricks County Convention and Visitors Bureau, Inc., d/b/a Visit Hendricks County enhances tourism and improves residents’ quality of life through leading destination development, fostering industry-community connections and promoting the county through trusted and impartial leadership. For more information, visit our website at VisitHendricksCounty.com or call (317) 718-8750.
