Pacers Sports & Entertainment Unveils Multiple Activations On-Site at Indiana State Fair July 28-Aug 20

INDIANAPOLIS (July 27, 2023) – As the presenting sponsor of the 2023 Indiana State Fair, Pacers Sports & Entertainment will celebrate the state that grew the game, while, tipping off the NBA All-Star 2024 celebration with on-site activations during all 18 days of the fair (July 28-August 20) in the Harvest Pavilion.

Activations and fan engagement opportunities in the Harvest Pavilion will include: 

  • A Do It Yourself Printing Station allowing fans to personalize their own swag using digital brushes, colors, digital stickers or stencils. Items include t-shirts and tote bags for only $25. Print and take home on site!
  • Graffiti Wall – Fans can pose for a photo and then use realistic spray paint cans to color and personalize their pictures with digital stickers to create images with Snapchat filters, Bitmojis, and other fun add-ons! Print and send digital copies of the image in real-time.
  • Enter the NBA Infinity Room and get excited for NBA All-Star 2024, which will be held in Indianapolis in February 2024. The room will include photo opportunities with commemorative NBA All-Star 2024 basketballs or the original Larry O’Brien Championship Trophy.

Be a part of NBA All-Star 2024 by writing your Love Letter to Basketball. Letters will be distributed during All-Star weekend in February. Fans will also have the opportunity to take photos with the LOVE Basketball statue at this station.

  • The NBA 2K Gaming Station will include TV’s and gaming consoles for fans to play NBA 2K. Pacer Gaming players will do appearances teaching fair attendees how to play.        
  • Phase 2 of the activations will include life-sized Reggie Miller and Tamika Catchings bobbleheads! Purchase a $5 raffle ticket for your chance to take one home. Proceeds go to the Catch the Stars Foundation (for Tamika’s bobblehead) and the Equal Justice Initiative (for Reggie’s bobblehead).
  • Pacers Team Store Clearance Sell – Get discounted merchandise for your hometown teams including the Pacers, Fever, Mad Ants, Pacers Gaming and NBA All-Star 2024.

And don’t miss these other engagement opportunities!

  • Friday, July 28 (the first day of the fair) will be Pacers Sports & Entertainment Day, featuring a parade including PS&E mascots, dance teams and more. 
  • The State Fair will activate the basketball theme through a Hoop Fest featuring multiple half-courts on the fairgrounds. Each court area will be branded with the Pacers, Fever, and NBA All-Star 2024 logos and activations on the main court will replicate All-Star activities such as the skills challenge, 3-point contest, etc.). The fencing will include QR codes pushing fans to an NBA All-Star 2024 landing page.
  • Boomer, Freddy, Pacemates, Pacers and Fever player appearances! Follow @pacerssportsent, @pacers and @fever for appearance schedules.

About Brian Scott

I play on the radio from 7 am -1 pm weekdays on 98.9 WYRZ and Follow me on twitter @WYRZBrianScott or e-mail me at

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