The Hendricks County Convention and Visitors Bureau, Inc. Board of Directors announced Kyle Johnson joined the team at Visit Hendricks County as the Director (VP) of Marketing Strategy in late August. In his role, Johnson will focus on developing and managing marketing efforts for the destination to increase visitor spending while creating awareness of the destination’s things to see and do for visitors and residents.
“I have spent most of my professional career promoting my home state as a great place to visit, play and stay, and I’m thrilled to do the same for my home county,” Johnson said. “Visit Hendricks County, under the leadership of Jaime Bohler Smith, has built an outstanding team of professionals, which made this opportunity very appealing for me. I’m excited to get to work building on the organization’s successes and shaping the future for our incredible county.”
Immediate Priorities as VP
Johnson will develop and lead the 2025 initiatives based on strategies that come from the organization’s updated strategic pillars to be announced in October. VHC is finalizing three major studies this month including a resident sentiment survey, a brand awareness study and an industry stakeholder prioritization study and will release key findings next month.
“Determining our best customers will be a key area for me,” Johnson stated. “Based on data we already received, we will restructure our marketing team and add additional professionals to help us meet the plan’s goals and the demands of the current destination marketing landscape. With the rollout of the strategic plan, everything will be on the table including rebranding, re-messaging and re-tooling our approach. It’s going to be a busy time pulling all this together, and I’m excited to work with our team to chart the course forward for our county.”
About Kyle Johnson
Johnson is a graduate of Indiana University and started his marketing career in college athletics for the Hoosiers. A current resident of Brownsburg, he has spent nearly the last decade in destination marketing with the Indiana Destination Development Corporation and brings a wealth of experience in digital marketing and strategic planning to Hendricks County. He has spent a significant part of his career promoting travel to Indiana and working with travel and tourism businesses across the state and was recognized nationally as an Emerging Tourism Star by eTourism Summit in 2020. He has also been a sought-after speaker at tourism conferences in Indiana, nationally and even internationally.
A native of Muncie, Johnson is a lifelong Hoosier, and his family has resided in Hendricks County for eight years. He and his wife, Leslie, have three children, all very active in youth sports within the county.
The Hendricks County Convention and Visitors Bureau, Inc. d/b/a Visit Hendricks County attracts visitors to the county by promoting and developing tourism, which stimulates economic growth and enhances quality of life. Find us on Facebook at Facebook.com/VisitHendricksCounty and become a fan for updates and reminders, contest info and much more. You can also get updates by following or subscribing to our tourism blog at VisitHendricksCounty.com/blog. For more information, visit our website at VisitHendricksCounty.com or call (317) 718-8750.
