Researchers Visit Indianapolis to Gather Information for Indy Music Strategy, Attend Indy Music Social

(INDIANAPOLIS, IN, July 2019) The Indy Music Strategy, an economic development project exploring the music economy and ecology in Indianapolis, is moving forward into its second phase. The project, conducted by partners from the Indy Chamber, Visit Indy, the City of Indianapolis, CICF, Live Nation and a number of other local partners, hopes to bring the Indy region up to speed in the “Music Cities” movement. After hosting the first “Music Cities Forum” last May, the Indy Chamber and other partners contracted London-based Sound Diplomacy to help build out an ecological assessment and economic impact report.

Sound Diplomacy has begun the data collection portion of the project and will visit Indianapolis the week of July 8 for information gathering and site visits. Sound Diplomacy will be working with city stakeholders over the next few months to build a comprehensive map of Indy’s music resources and to capture the true economic impact that music has on the city.

Representatives from the Indy Music Strategy and Sound Diplomacy will be on hand to talk and answer questions at the next Indy Music Social, hosted by Pioneer in Fountain Square. The Indy Music Strategy has been bringing together local stakeholders on a monthly basis for these Indy Music Socials, casual meetups at rotating venues. Socials have been held every second Tuesday of the month from 4-6 p.m. at venues such as the Jazz Kitchen, the Melody Inn and Healer. Individuals interested in getting involved in the Indy Music Strategy are encouraged to attend. Following the Sound Diplomacy visit, a public survey will be distributed to better understand, gauge and measure Indy’s music ecosystem.

The Indy Music Strategy hopes to have a complete report by the 4th quarter of 2019. More information and early findings can be found at:

Indy Music Strategy:

Indy Music Social at Pioneer:

Sound Diplomacy and Indianapolis in Billboard Magazine:

Project Timeline:

About the Indy Music Strategy:

The Indy Music Strategy is an economic development initiative focused on building the city’s diverse and growing music industry. The project uses data-driven methodology to assess the value of a music ecosystem, identify growth areas, and create strategies that deliver measurable outcomes. The Indy Music Strategy is led by a local steering committee including the City of Indianapolis, Indy Chamber, Central Indiana Community Foundation, Visit Indy, and more. The project uses research and support from Sound Diplomacy, an international music policy consultancy and global expert in developing long-term and self-sufficient music strategies.

About Sound Diplomacy:

Sound Diplomacy is the leading global advisor on music cities strategies and market development. As strategists for cities, developers, large private sector organizations and governments, Sound Diplomacy provides cutting edge research and market expertise in placing music and music business strategy in city, urban and development plans. They work in over 40 countries and with over 100 clients, spanning public, private and third sectors, such as the Greater London Authority (UK), the cities of Vancouver, Huntsville (Alabama), New Orleans (Louisiana), San Francisco (California), Brisbane (AUS), Cardiff (UK), the regions of Northwest Arkansas (Arkansas) and The Shoals (Alabama), and organizations such as the United Nations Industrial Development Organization (UNIDO).

About Brian Scott

I play on the radio from 7 am -1 pm weekdays on 98.9 WYRZ and Follow me on twitter @WYRZBrianScott or e-mail me at

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