Prewitt Restaurant Gets National Attention with Visit Hendricks County’s Help

DANVILLE, IN (February 26, 2024) – The Prewitt Restaurant and Lounge in Plainfield was among 30 locations highlighted recently on Forbes.com for pink cocktails in honor of the Mean Girls movie release.

Their cocktail, called Dragon Me to the Prewitt, was the only drink on the list from a restaurant in a small town as others highlighted were in cities such as Chicago, Las Vegas and New York City. With an estimated value of being in the article at more than $680,000, that kind of publicity is invaluable for a locally owned business.

“Our small business relies heavily on the support of our community and Visit Hendricks County is always going above and beyond to gain us exposure and highlight our restaurant to guests from inside and outside the county.” said Allison Motter, Prewitt’s Director of Sales and Marketing. “The Visit Hendricks County team truly cares about the success of our community and uplifting our businesses in any way they can.”

The Prewitt Restaurant & Lounge in just a few short years has become a popular hangout for visitors and residents as they transformed a historic movie theater into a fine-dining restaurant that shows movies on the big screen and hosts live entertainment on weekends.

You can see the entire Forbes article here: bit.ly/30PinkCocktails.

That coverage is just one example of how Visit Hendricks County is helping local destinations reach both residents and visitors. The team frequently meets with travel writers and other local and regional media members, pitches stories, provides educational opportunities to help business owners better market themselves and encourages them to participate in regional events like Devour Indy.

“Visit Hendricks County helped us get in magazines, helped us get on Google listings, local county listings, social media ads; just and endless amount of assistance,” said Ray Embry, owner of Press Play Gaming Lounge in Brownsburg. “If it wasn’t for Visit Hendricks County stepping in to help our business starting out, I don’t know where we would be.”

Visit Hendricks County often hosts travel writers encouraging them to explore and share their experiences with their readers. In September, the organization hosted a media tour in which they invited 10 influential media members from Indiana and neighboring states to spend two days exploring some of the county’s top attractions on a guided tour.

Numerous stories and vast social media exposure resulted from that tour and Visit Hendricks County commissioned the making of a video to document it, which can be viewed at bit.ly/VHCMediaTour.

Visit Hendricks County markets and promotes the county as a desirable destination to visit, which stimulates economic growth and enhances quality of life. The organization’s entire budget comes from a visitor pass-through tax, meaning its budget rests solely on overnight stays at Hendricks County hotels.

For more information about who we are and what we do, find things to do, see a robust local calendar of events and much more, go to www.VisitHendricksCounty.com.

The Hendricks County Convention and Visitors Bureau, Inc., d/b/a Visit Hendricks County attracts visitors to the county by promoting and developing tourism, which stimulates economic growth and enhances quality of life.  For more information, visit our website at VisitHendricksCounty.com or call (317) 718-8750.

About Brian Scott

I play on the radio from 7 am -1 pm weekdays on 98.9 WYRZ and WYRZ.org. Follow me on twitter @WYRZBrianScott or e-mail me at brian@wyrz.org.

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