Photography Management Startup Plans Growth in Central Indiana

INDIANAPOLIS (Sept. 22, 2020) – Lumatic, a full-feature photography management platform, announced plans today to expand in Indianapolis following a $600,000 investment round, with participation from Indiana-based angel investors and the Indiana Economic Development Corporation’s (IEDC) venture development partner Elevate Ventures.

“The innovation occurring here in central Indiana from companies like Lumatic is helping bolster our state’s reputation as a Midwest tech hub,” said Indiana Secretary of Commerce Jim Schellinger. “We’re committed to ensuring that innovators and entrepreneurs have the support, resources and access to capital needed to grow, and we’ll give them a reason to scale up here in Indiana by providing a climate that allows them to thrive.”

The Indianapolis-based company, founded in 2016, provides a technology platform for groups to capture and use photography to support marketing and engagement. Lumatic enables groups to book professional photographers for events and headshots through its network of freelance photographers across the United States and also helps organizations crowdsource and leverage photos taken by members and event attendees. The company provides services to businesses, nonprofits, sports teams and fraternities and sororities, serving customers nationwide, including the Benjamin Harrison Presidential Site, Hear Indiana and other central Indiana organizations. 

“Indianapolis is a vibrant city, full of potential. We’ve watched the city blossom over the years, and fully believe this is the place for us,” said Lumatic CEO Tyler Hromadka. “When I look into our community, I see Hoosiers working hard, every day, to build amazing things – fostering a ‘grow where you’re planted’ mentality. That hard work is the foundation for greatness, and Hoosiers are who I want on my team.”

Lumatic employs a team of eight full-time associates in Indiana, including four new employees added in the last month. The company is currently hiring for a lead software engineer and is planning another round of strategic hires in the coming months with positions in sales, marketing, customer success and software development. Lumatic plans to secure office space in Indianapolis as its team grows, and long-term, the company plans to grow its team up to 113 associates by the end of 2024. Interested applicants should email

“We’re proud to welcome over a hundred good-paying jobs as Lumatic expands in Indianapolis,” said Indianapolis Mayor Joe Hogsett. “Today’s announcement demonstrates that even during a global pandemic, our city can attract talent and jobs—a testament to our economic strength, tech-friendly business environment, and quality of life. Indianapolis remains a great place to start and grow a business.”

The IEDC offered Lumatic Imagery LLC up to $1.1 million in conditional tax credits based on the company’s plans to add 109 new Hoosier jobs; the company has already hired four associates toward its goal. These tax credits are performance-based, meaning the company is eligible to claim incentives once Hoosiers are hired. The city of Indianapolis supports the project in partnership with Develop Indy.

About Lumatic
Lumatic’s photography management platform makes it easy to capture and share your group’s authentic story by housing all your organization’s images, providing access to all your members and delivering a highly-intuitive experience—all in one place. Simple photographer-booking and crowdsourcing tools join with magazine-quality editing and whole team access for an all-in-one solution designed to fuel audience engagement and build employer branding. Lifetime photo storage, powerful photo search and group-centric focus means your most impactful moments are always at your fingertips. Lumatic serves clients nationwide, like businesses, nonprofits, sports teams and fraternities and sororities; and the company is actively launching strategic partnerships in select industries. To learn more about Lumatic’s photography management platform and services, visit

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