Donation Mobile App Startup Adding Jobs in Downtown Indianapolis

INDIANAPOLIS (Jan. 26, 2017) – Givelify, which connects donors with charities, churches and religious organizations through its mobile application, announced plans today to expand its operations in downtown Indianapolis, creating up to 40 new high-wage jobs by 2020.

“If you’re looking for the nation’s most innovative companies, you don’t need to look to the coasts. You’ll find them in Indiana,” Governor Eric Holcomb said. “With our plan to make available $1 billion for Hoosier innovation over the next 10 years, I’m confident we will see many more success stories like Givelify across Indiana.”

Launched in December 2013, Givelify is now the world’s most downloaded mobile application for giving. Dedicated to helping nonprofit organizations regardless of budget or the socioeconomic status of the communities they serve, Givelify has helped these organizations raise more than $100 million. The company has averaged 500 percent annual growth rate in revenue, serving clients across the country and processing donations from countries across six continents.

The homegrown Hoosier company will triple the size of its office in the Majestic Building in downtown Indianapolis, growing its total footprint in the building to 3,000 square feet. To support the company’s nearly 8,000 clients located across the country, the company will grow its application sales, marketing, client support and development operations, with plans to have its team functional in the expanded space starting next month.

“Even as a bootstrapped company, we’ve been able to challenge highly bank-rolled competitors thanks to the business-friendly environment that the state of Indiana provides, as well as a thriving tech community that’s very supportive of startups,” said Walle Mafolasire, founder and chief executive officer of Givelify.

Givelify allows users to make a donation to any place of worship or 501(c)(3) charitable organization that has registered through Givelify with three taps on the company’s mobile application. The company is currently hiring for positions across the company, including an iOS developer and a PHP application developer, as well as inside sales and marketing support positions. Positions are expected to pay an average wage more than 50 percent above the state average wage. Interested applicants may apply online at

“Religious and nonprofit organizations are starting to realize that the old ways of electronic giving—complicated web forms and text-to-give codes—don’t meet the expectations of the next generations of donors,” said Tayo Ademuyiwa, Givelify’s cofounder. “The Givelify app’s signature three-tap giving experience is at the forefront of a whole new era of philanthropy, defined by millennials and micro donations.”

The Indiana Economic Development Corporation offered Givelify LLC up to $90,000 in training grants and up to $410,000 in conditional tax credits based on the company’s job creation plans. These incentives are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives. The city of Indianapolis supports the project in partnership with Develop Indy, a business unit of the Indy Chamber.

“It’s no secret that the tech industry is booming in Indianapolis,” said Indianapolis Mayor Joe Hogsett. “It takes companies like Givelify to examine everyday tasks and think creatively about how technology can improve the user experience. Publications like The New York Times have recently recognized what we know to be true: Indianapolis is a major player in innovation. Congratulations to Givelify on their continued success.”

Innovative companies like Givelify are helping grow Indiana’s 21st century economy using technology and Hoosier-developed ideas to solve new challenges. Today the Indianapolis region is the fifth fastest growing community in the nation for technology-related job growth, growing at a rate of 27.9 percent. With Governor Holcomb’s agenda to continue to grow Indiana as a magnet for jobs, Indiana plans to accelerate this momentum across the state by investing $1 billion over the next 10 years to make Indiana the capital of innovation and entrepreneurship.

About Brian Scott

I play on the radio from 7 am -1 pm weekdays on 98.9 WYRZ and Follow me on twitter @WYRZBrianScott or e-mail me at

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