Locally-Based Marketing and Advertising Agency Grows in Central Indiana

Matchbook Creative, a strategic branding and advertising firm and registered Women Business Enterprise, will invest $581,000 to expand its Indianapolis-based headquarters, renovating a formerly vacant two-story building at 1317 N. Pennsylvania Street on the Old Northside. The new facility will more than double the firm’s office space to 7,000 square feet, and will also include 5,000 square feet of rental space for commercial tenants. The new layout will include open areas to advance collaboration and creativity, a photography studio, an area dedicated to sound and music, and a fitness room to encourage employee health and wellness.

Matchbook Creative employs thirteen full-time employees in Indiana and plans to add 20 new jobs by 2019 to increase its strategic, creative and digital production offerings for clients, which include McGraw Hill, the Indianapolis Zoo, Rev Racing, the Humane Society of Indianapolis, Indy Eleven, USA Track & Field and 3M. The company is currently hiring account management, designers, public relations and web positions as well as summer interns. Interested applicants can apply online.

“Our success is only as strong as that of our clients, and this partnership with the state provides us with the support we need to retain and recruit top talent in our industry to better serve these clients – both current and future. With this new space, I feel that we can realize and accomplish this goal more than ever. Being right in the center of the culture and history of the Old Northside provides us with unique opportunities to establish ourselves as an active force of change in the area, expanding our level of service to our city, our employees and our clients. It is our hope that bringing this previously vacant building to life will aid in efforts to help attract new business to the Old Northside district,” said Donna Gray, Chief Executive Officer and President of Matchbook Creative.

The Indiana Economic Development Corporation has offered Matchbook Creative up to $100,000 in conditional tax credits and up to $45,000 in training grants based on the company’s job creation plans. These incentives are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives. The city of Indianapolis supports the project at the request of Develop Indy, a business unit of the Indy Chamber.

“At Matchbook Creative, we grow through our employees,” said Christy Gormal, Chief Operating Officer of Matchbook Creative. “With the new training grants provided by the IEDC, we can continue our commitment to staying on top of industry trends and establishing our employees as experts in their field. In the short time we’ve had access to these grants, we’ve already witnessed a high level of initiative taken by our team to grow their skills and find new ways to bring success to our clients. Looking toward the future, these grants will play an important role in the development of new services as we expand our team and work toward our vision.”

About Matchbook Creative

Matchbook Creative is a full-service strategic branding and advertising firm based in Indianapolis offering branding and identity, strategy, creative solutions and digital services. Through Matchbook’s brand discovery process, we take the time to truly know a client’s vision and align our tactics and creative with that goal. This process allows a comprehensive understanding of who the client is and what they offer. For more information, visit our website at www.matchbookcreative.com.

About Brian Scott

I play on the radio from 7 am -1 pm weekdays on 98.9 WYRZ and WYRZ.org. Follow me on twitter @WYRZBrianScott or e-mail me at brian@wyrz.org.

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