INDIANAPOLIS (Oct. 12, 2018) – The Indiana Department of Child
Services received a $170,000 digital marketing grant that will
enable its Child Support Bureau to test new digital tools aimed
at connecting more Indiana families to child
support services.
The grant is funded by the U.S. Department of Health and Human Services
Office of Child Support Enforcement. It will support the IV-D child
support program, which seeks to ensure children have the financial support of both
parents, regardless of whether they live together.
“We’re incredibly excited to have been awarded this federal digital marketing
opportunity,” DCS director Terry Stigdon said. “This will
provide helpful insight to enable CSB and county child support
offices to implement well-tested digital tools and messages to
help families statewide.”
CSB will use the money to begin targeted digital marketing campaigns to raise
awareness about the child support program as well as better serve existing
families by simplifying access. The agency will begin testing a variety of
messages to see which ones resonate with eligible families as well as introduce
and test online chat forums as another tool for Hoosiers who participate in the
program.
“We are eager to reach out to families who aren’t aware of child support
options and to further improve service,” said Child Support
Bureau deputy director Cynthia Longest. “CSB always likes to
test-drive new ideas to see what works and what doesn’t, and this federal grant
is the perfect opportunity to do so in the digital marketing arena.”
For more information on the IV-D program and for a list of child support
offices in your county, click here.
